My page of this Ning Developer's Network has a comment on "Technology Information Systems Managers, Now you want Marketing!!!!!" Managing information internationally is a big job, as Technology Information Systems Managers marketing skills are more important than ever.
Most people that provide internet development specialize in technology. Marketing is not ususally at the top of the list of importance. In order for the internet to survive, Marketing is neccessary!!!!!
For a start on learning Marketing concepts, go to:
Social Network Management is a newspaper advertised full-time job for companies that can afford it. Capturing customer value and creating customer value is important.