Think the Unthinkable, Move the Immovable and Connect the Unconnected!

SICU (Synergy Integrated - Connects the Unconnected): a SYNERGY INTEGRATED MARKETING COMMUNICATION and PROJECT MANAGEMENT ORGANIZATION.

SICU SYNERGY SOLUTIONS GROUP (SICU SSG) is a Globally Active Virtual Organization & Strategic Alliance operating globally through its Affiliates, Global Partners and Members located all over the world. It's a GLOBAL THINK TANK and MULTIFUNCTIONAL SERVICE CLUSTER - A fluid Grouping of Professionals in order to optimally addres the task at hand.

STRATEGICALLY, it has one purpose - TO SERVE THE CLIENT - and it has the FLEXIBILITY TO CHANGE with CLIENTS NEEDS. The key charasteristic of SICU SSG is that it FOCUS ON CREATING IDEAS rather than advertisements.

SICU as an Integrator and Coordinator draws upon its potential to be:

* A GOOD BRAND STRATEGIST
* CREATIVE IN PROPOSING COMMUNICATION SOLUTIONS
* WELL VERSED IN ALTERNATIVE MEDIA
* EXCELLENT IN EXECUTION, PARTICULARLY IN DEVELOPING THEMES AND VISUAL IMAGERY
* AN OBJECTIVE VOICE IN CLIENTS POLITICS

"It is the function of creative people to perceive relations between thoughts, or things, or forms of expressions that seem utterly different, and to be able to Connect the seemingly Unconnected".

Operational Research (OR) was a system devised during WW2 to solve unique problems of technology, logistics and strategy. Radar was one of the hundreds of answers to vaguely positioned but urgent problems that OR produced.

The principle of OR was that new circumstances required innovative methodologies. An OR group was always a mixture of different professional disciplines. A botanist, a mathematician, a chemist, a psychologist, an astronomer - each OR member brought to the group a discrete world-view or logical system, and also detailed knowledge and understanding of the structure of that system. But none of them could solve the problem alone. ONLY THE INTERSECTION of these systems produced innovative thinking.

The clash of these systems, the impossibility of mapping one system onto another, is what often sparked the INSIGHT - the FLASH OF INSPIRATION that firstly defined the gestalt of the problem, and eventually led to it's solution.




LEARNING TO THINK (Art installation by Anthony Gormley) makes me think about all individuals who are trapped in Box-organizations of different sizes, which I use to call Creativity Killers.




I believe that the principles of OR can usefully be applied both within and outside commercial and institutional organizations which seek fresh input into their systems of management, operation and, especially, marketing communication.



Tom Merilahti
Marketing Integrator &
Communication Coordinator
E-mail: Tom@Sicusynergy.org
Web-site: www.Sicusynergy.org
Mobile head office: +358 440 255 053
SICU (Synergy Integrated - Connects the Unconnected)

The Helsinki Connection (+2 605 members)

The undersigned is a referral agent of www.SpaceAdventures.com

SICU NETWORKS

XING (+6 660 members) - Powering Relationships
LinkedIn (+1 210)
Facebook (+442)
Naymz (+318) - Empowering Reputable Professionals

... out of more than 30 networking platforms

SICU GROUPS

SICU SSG on XING (+875)
SICU SSG on Facebook
SICU SSG on LinkedIn

SPECIAL SICU GROUPS

SICU ART
SICU CSR
SICU GOLF
SICU CIGAR
SICU SPACE
SICU & SANTA CLAUS
SICU SPEAKS SPANISH
SICU BRAND MARKETING

... out of + 20 Special Groups in total.

SPECIAL SICU GROUPS UNDER WORK

SICU ITALIA * SICU DEUTCSHLAND * SICU IT * SICU WINE * SICU MUSIC * SICU SCIENCE * SICU FUTURE & TRENDS * SICU FASHION * SICU LUXURY...

If you are interested and capable to create and coordinate one of these special groups, or any other special group within your professional know-how, please let me know!